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QOTD # 4-5 African American newspapers in the 1930s faced ma

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QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 14 Sep 2016, 07:09
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Question Stats:

54% (03:17) correct 45% (03:58) wrong based on 64 sessions
African American newspapers in the 1930s faced many hardships. For instance, knowing that buyers of African American papers also bought general-circulation papers, advertisers of consumer products often ignored African American publications. Advertisers’ discrimination did free the African American press from advertiser domination. Editors could print politically charged material more readily than could the large national dailies, which depended on advertisers’ ideological approval to secure revenues. Unfortunately, it also made the selling price of Black papers much higher than that of general-circulation dailies. Often as much as two-thirds of publication costs had to come from subscribers or subsidies from community politicians and other interest groups. And despite their editorial freedom, African American publishers often felt compelled to print a disproportionate amount of sensationalism, sports, and society news to boost circulation.
For the following question, consider each of the choices separately and select all that apply.

The passage suggests that if advertisers had more frequently purchased advertising in African American newspapers, then which of the following might have resulted?

  • African American newspapers would have given more attention to sports and society news than they did.
  • African American newspapers would have been available at lower prices than large national dailies were.
  • African American newspapers would have experienced constraints on their content similar to those experienced by large national dailies

[Reveal] Spoiler: OA
C


The author of the passage suggests which of the following about the “advertisers” mentioned in the passage?

A) They assumed that advertising in African American newspapers would not significantly increase the sales of their products.
B) They failed to calculate accurately the circulation of African American newspapers.
C) They did not take African Americans’ newspaper reading into account when making decisions about where to advertise.
D) They avoided African American newspapers partly because of their sensationalism.
E) They tried to persuade African American newspapers to lower the rates charged for advertising.

[Reveal] Spoiler: OA
A



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Question: 4 and 5
Page: 36

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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 14 Sep 2016, 07:11
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Explanation

4) Choice C is correct. The question asks about the consequences of more advertising in African American newspapers. Choice A is incorrect: The passage states that publishers of African American newspapers felt compelled to publish sports and society news even without any pressure from advertisers, so advertising revenue was not a factor in their editorial decisions. Choice B is incorrect: The passage says that lack of advertising revenue made African American newspapers more expensive than the large national dailies, implying that if advertisers had purchased space, the difference in price would have been smaller; but nothing in the passage supports the claim that African American newspapers would have been cheaper than the large national dailies. Choice C is correct: The passage states that large newspapers could not readily print politically charged material because they “depended on advertisers’ ideological approval to secure revenues,” so it can be expected that African American newspapers would have experienced similar constraints if they also had depended on advertisers for revenues.

5) The second sentence of the passage states that “knowing that buyers of African American newspapers also bought general-circulation papers, advertisers of
consumer products often ignored African American publications.” This suggests that advertisers believed that the majority of the people who read African American newspapers would see the advertisements when they read general-circulation papers, and that the number of people who read only African American newspapers was too small to justify buying advertising space there. Therefore Choice A is correct.
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 21 Jan 2018, 00:25
clearly explained..thank you
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 21 Jan 2018, 12:43
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Which one ???


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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 24 Feb 2018, 23:52
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Choice B is incorrect: The passage says that lack of advertising revenue made African American newspapers more expensive than the large national dailies, implying that if advertisers had purchased space, the difference in price would have been smaller; but nothing in the passage supports the claim that African American newspapers would have been cheaper than the large national dailies
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 16 Jan 2020, 00:43
The passage suggests that if advertisers had more frequently purchased advertising in African American newspapers, then which of the following might have resulted?

African American newspapers would have been available at lower prices than large national dailies were.

In choice B , the data is not given but there is a chance that the reduction in price might result cheaper prices than that of the large national dailies. I can understand that if the question would have asked MUST, then B is incorrect. But this one confuses me.

Help?
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 16 Jan 2020, 18:56
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theadsingh wrote:
The passage suggests that if advertisers had more frequently purchased advertising in African American newspapers, then which of the following might have resulted?

African American newspapers would have been available at lower prices than large national dailies were.

In choice B , the data is not given but there is a chance that the reduction in price might result cheaper prices than that of the large national dailies. I can understand that if the question would have asked MUST, then B is incorrect. But this one confuses me.

Help?


I agree with your analysis till the point - "In choice B , the data is not given but there is a chance that the reduction in price might result cheaper prices"
however problem starts when you try to compare with the price of large national dailies.
There is not enough information in the passage to draw this inference/comparison. All we know:
African-American newspapers dont have advertisers - thus price is high compared to large national dailies. which have advertisers

What can we infer:
If advertisers purchase advertising in African-American newspapers - its price would reduce.

What we cannot infer:
Whether this reduced price would be higher, lower or equal to the price of national dailies

I believe above explanations from experts also address this query.
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 17 Jan 2020, 05:21
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The best advice I do have for a student at any level, beginner or who retake the test one million of time, is always the same: read CAREFULLY and think what you read. Not just a sequence of facts facts facts.

Now, essentially you do have 3 strategies to use to tackle even the most daunting passage:
- simply every sentence and get its meaning
- understand which role plays every sentence in the economy of the paragraph and the entire passage
- spot signal words.

Above 160 level you should use all 3. Below is up to you and your level of standard English and the ability to read complex scenarios and connect the dots.

African American newspapers in the 1930s faced many hardships.

Ok somewhere in time they had difficulties of different genre

For instance, knowing that buyers of African American papers also bought general-circulation papers, advertisers of consumer products often ignored African American publications. Advertisers’ discrimination did free the African American press from advertiser domination.

Who purchased the Afro American paper also purchased the generals' ones. So, those who were interested to the adds on paper went for the general, discriminating the Afro.

here I am employing all 3 strategies: the signal word for instance which is very important, the second one because this second sentence is related to the crisis of the Afro paper of before, and the meaning per se of this second sentence which shows us the gist of the entire passage: no ads, no gain.
However, the afro less ads, no gain BUT more freedom. SUPER IMPORTANT concept


Editors could print politically charged material more readily than could the large national dailies, which depended on advertisers’ ideological approval to secure revenues.

This sentence address what we said before: more freedom. Positive side

Unfortunately, it also made the selling price of Black papers much higher than that of general-circulation dailies.

More freedom but the negative side


Often as much as two-thirds of publication costs had to come from subscribers or subsidies from community politicians and other interest groups.

the reason why the negative side had consequences

And despite their editorial freedom, African American publishers often felt compelled to print a disproportionate amount of sensationalism, sports, and society news to boost circulation.

Turns out, more freedom, no gain so the afro paper had to fill the contents of sport or else to attract readers and push the gains up. Otherwise, close and die.



The passage suggests that if advertisers had more frequently purchased advertising in African American newspapers, then which of the following might have resulted?

African American newspapers would have given more attention to sports and society news than they did.

Not really, the passage says that the afro papers inserted more ads for more gain. This question is the other way around. If any, the papers already gave attention to sport or else as filler.

African American newspapers would have been available at lower prices than large national dailies were.

Price is not mentioned.

African American newspapers would have experienced constraints on their content similar to those experienced by large national dailies

Correct.

In 20 seconds thanks to the reading of the passage and its analysis.

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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma   [#permalink] 17 Jan 2020, 05:21
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