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In psychological literature, the “sleeper effect” refers to

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Joined: 07 Jun 2014
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GRE 1: Q167 V156
WE: Business Development (Energy and Utilities)
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Kudos [?]: 1612 [2] , given: 375

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In psychological literature, the “sleeper effect” refers to [#permalink] New post 01 Sep 2017, 19:33
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Question Stats:

65% (00:48) correct 34% (00:46) wrong based on 23 sessions


In psychological literature, the “sleeper effect” refers to the phenomenon in which a persuasive message from a trustworthy source loses _______ over time, while the efficacy of a message from a less credible source simultaneously increases.






Blank (i)
(A) prescience
(B) erudition
(C) evasiveness
(D) control
(E) cogency
[Reveal] Spoiler: OA

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Sandy
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GMAT Club Legend
GMAT Club Legend
User avatar
Joined: 07 Jun 2014
Posts: 4710
GRE 1: Q167 V156
WE: Business Development (Energy and Utilities)
Followers: 91

Kudos [?]: 1612 [0], given: 375

CAT Tests
Re: In psychological literature, the “sleeper effect” refers to [#permalink] New post 02 Sep 2017, 19:31
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Explanation

The trigger while indicates that the two parts of the sentence will disagree, and the opposition is expressed by loses and increases. Thus, the blank needs to mean effectiveness of a persuasive message. Of the choices, only cogency conveys this sense of a convincingly logical message.

Hence option E is correct!
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Sandy
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Re: In psychological literature, the “sleeper effect” refers to [#permalink] New post 25 Jan 2018, 05:02
The trigger while indicates that the two parts of the sentence will disagree, and the opposition is expressed by loses and increases. Thus, the blank needs to mean effectiveness of a persuasive message. Of the choices, only cogency conveys this sense of a convincingly logical message.
Re: In psychological literature, the “sleeper effect” refers to   [#permalink] 25 Jan 2018, 05:02
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In psychological literature, the “sleeper effect” refers to

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