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QOTD # 4-5 African American newspapers in the 1930s faced ma

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QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 14 Sep 2016, 07:09
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African American newspapers in the 1930s faced many hardships. For instance, knowing that buyers of African American papers also bought general-circulation papers, advertisers of consumer products often ignored African American publications. Advertisers’ discrimination did free the African American press from advertiser domination. Editors could print politically charged material more readily than could the large national dailies, which depended on advertisers’ ideological approval to secure revenues. Unfortunately, it also made the selling price of Black papers much higher than that of general-circulation dailies. Often as much as two-thirds of publication costs had to come from subscribers or subsidies from community politicians and other interest groups. And despite their editorial freedom, African American publishers often felt compelled to print a disproportionate amount of sensationalism, sports, and society news to boost circulation.
For the following question, consider each of the choices separately and select all that apply.The passage suggests that if advertisers had more frequently purchased advertising in African American newspapers, then which of the following might have resulted?
  • African American newspapers would have given more attention to sports and society news than they did.
  • African American newspapers would have been available at lower prices than large national dailies were.
  • African American newspapers would have experienced constraints on their content similar to those experienced by large national dailies

[Reveal] Spoiler: OA
C


The author of the passage suggests which of the following about the “advertisers” (line 3) mentioned in the passage?

A) They assumed that advertising in African American newspapers would not significantly increase the sales of their products.
B) They failed to calculate accurately the circulation of African American newspapers.
C) They did not take African Americans’ newspaper reading into account when making decisions about where to advertise.
D) They avoided African American newspapers partly because of their sensationalism.
E) They tried to persuade African American newspapers to lower the rates charged for advertising.

[Reveal] Spoiler: OA
A



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Question: 4 and 5
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Moderator
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User avatar
Joined: 18 Apr 2015
Posts: 1273
Followers: 18

Kudos [?]: 139 [0], given: 716

Re: QOTD # 4-5 African American newspapers in the 1930s faced ma [#permalink] New post 14 Sep 2016, 07:11
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Explanation

4) Choice C is correct. The question asks about the consequences of more advertising in African American newspapers. Choice A is incorrect: The passage states that publishers of African American newspapers felt compelled to publish sports and society news even without any pressure from advertisers, so advertising revenue was not a factor in their editorial decisions. Choice B is incorrect: The passage says that lack of advertising revenue made African American newspapers more expensive than the large national dailies, implying that if advertisers had purchased space, the difference in price would have been smaller; but nothing in the passage supports the claim that African American newspapers would have been cheaper than the large national dailies. Choice C is correct: The passage states that large newspapers could not readily print politically charged material because they “depended on advertisers’ ideological approval to secure revenues,” so it can be expected that African American newspapers would have experienced similar constraints if they also had depended on advertisers for revenues.

5) The second sentence of the passage states that “knowing that buyers of African American newspapers also bought general-circulation papers, advertisers of
consumer products often ignored African American publications.” This suggests that advertisers believed that the majority of the people who read African American newspapers would see the advertisements when they read general-circulation papers, and that the number of people who read only African American newspapers was too small to justify buying advertising space there. Therefore Choice A is correct.
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Re: QOTD # 4-5 African American newspapers in the 1930s faced ma   [#permalink] 14 Sep 2016, 07:11
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