4) Choice C is correct. The question asks about the consequences of more advertising in African American newspapers. Choice A is incorrect: The passage states that publishers of African American newspapers felt compelled to publish sports and society news even without any pressure from advertisers, so advertising revenue was not a factor in their editorial decisions. Choice B is incorrect: The passage says that lack of advertising revenue made African American newspapers more expensive than the large national dailies, implying that if advertisers had purchased space, the difference in price would have been smaller; but nothing in the passage supports the claim that African American newspapers would have been cheaper than the large national dailies. Choice C is correct: The passage states that large newspapers could not readily print politically charged material because they “depended on advertisers’ ideological approval to secure revenues,” so it can be expected that African American newspapers would have experienced similar constraints if they also had depended on advertisers for revenues.
5) The second sentence of the passage states that “knowing that buyers of African American newspapers also bought general-circulation papers, advertisers of
consumer products often ignored African American publications.” This suggests that advertisers believed that the majority of the people who read African American newspapers would see the advertisements when they read general-circulation papers, and that the number of people who read only African American newspapers was too small to justify buying advertising space there. Therefore Choice A is correct.
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